2016, with its grand end, revealed that the fact how companies are struggling with each other to
host the best social media campaigns for its marketing. The digital world has taken that step where
without a social media campaign it has become difficult in the marketing world. Already with live
video actions, chat box, instant click and upload photos, there's a lot to keep up with and social
media campaigns are just another addition to the list. So, here we have sorted 10 best performed
social media campaigns of 2016 that will blow your mind, plus you might get some idea for your
campaign from them.
1. #MarchMadness by Reese:
Who loves Reese's peanut butter cupcakes? Of course, we all do. Last year, Reese in association with
NCAA came up with amazing social media campaign names #MarchMadness. The content strategy of
the campaign was marvelously. It visually showed peanut butter Reese takes on an orange
background. Clearly, it represented both March Madness and Reese. 73% of the engagement was on
facebook and twitter. Throughout the campaign, Reese shared interesting recipes and memes to
keep the traffic attracted towards it.
2. #ShareYourEars by Disney:
The ultimate fairy world of every childhood- Disney came up with a brilliant social media campaign
with Make A wish foundation named as #ShareYourEars. It was solely an awareness campaign to
raise funds for ill children. God bless Disney to think something such noble.
3. Lowes- FixinSix:
To deal with the changing minds of the customers Lowes came up with a social campaign where they
started to provide 6 seconds long video on home decoration and tips. The videos went viral in no
time as the campaign provided amazing tips and tricks to maintain your household beauty.
4. #GayTurtle by Amnesty International:
Amnesty International hosted a social media campaign to rule out the nuisance created against
homophobia. The #GayTurtle turned out to be an amazing result which revealed what people
actually think and say about being Gay.
5. Knoor- Love at first sight:
The global food brand knorr initiated their brand awareness program with #LoveAtFirstSight where
real life couple shared their stories and memories with food and romance. The campaign
emotionally connected people with knorr foods.
6. Loreal Paris- #Worthsaying
Loreal Paris who has always been known to host the title "Because, You're worth it", commenced
their social media campaign with #WorthSaying. Including a strong influencer like Jennifer Lopez was
a plus point for the brand. The hashtag was for women and women empowerment to let them talk
more about what they feel rather what they are made to feel.
7. Buzzfeed- tasty:
Often we have come across short clip videos over facebook where they taught easy cooking with
simple yet tasty recipes. Yes! Buzzfeed was behind that social media campaign which attracted as
many as 60 million facebook fans.
8. Spotify- Thanks 2016, it's being weird:
Spotify started a location oriented social media campaign especially for people who couldn't wait for
2016 to end. The best feature of this campaign was, it was location specific and revealed some
amazing stories and experiences of different people.
9. Cadbury- Eggs everywhere:
Cadbury's 6 million euros social media campaign was yet another successful attempt. The brand
emerged large double Decker sized cadbury eggs into Loch Ness. No wonder it attracted millions of eyeballs towards
10. WWF- Earth our UK:
At the end of 2016, WWF in association with TINT and exterior media hosted the biggest Earth hour f
the year. 178 different countries took part in this social media campaign.
Social media campaigns have indeed become one of the best ways to market your brand globally. A little investment and lot of turnout are what social campaigns provide.