Changing Your Permalink Structure Ending With .html

December 3, 2008 by Wayne  
Filed under Affiliate Marketing Tips, SEO, Wordpress

Do you know Wordpress Codex provided this? It can be done as easy as changing your themes in one click?

Here's how.

Instead of having it your permalinks display this way /%postname%/

why not change it to something like this: /%postname%.html

permalink

Change your permalink structure into something more SEO friendly and who knows it matters.

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SEO for Firefox Has Been Updated

November 26, 2008 by Wayne  
Filed under SEO

SEO can be very much handy with this tool from the famous creator of SEOBook.com.

Try and add this tool into your SEO arsenal, as I find it very useful.

Version 3.0 features:

  • Digg counts for ranking page added.
  • Number of Digg homepage stories for site added.
  • StumbleUpon comment count added.
  • Links to Google's Search-based Keyword tool added.
    • One added at the top of the search results for deeper research of a particular keyword.
    • One added near each listing for site related competitive keyword research.
  • Link to Google Search Insights added.
  • Works with Google SearchWiki when you are logged into your Google account.
  • Offers link to Google sponsored results for that keyword.

For version 2.9.0

They include SEO-xray which can inform you the # of external links to a certain page or keyword density.

seo-xray

http://tools.seobook.com/firefox/seo-for-firefox-updated/

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Getting started with SEO.

This is a guest post by AffiliateTips.com. Head over there to find out more about affiliate marketing and use their top lists to compare affiliate programs in all niches.

The term of 2008 is SEO, search engine optimization and ”experts” are making tons of money helping companies optimizing their websites for search engines like Google. We are simply going to save you that money and help your affiliate websites increase its traffic and earnings by mentioning two important search engine optimization factors your affiliate business can’t do without.

What is SEO?

Search engine optimization is a concept of online marketing based on the fact that highly ranked websites in Google get a heck of a lot more visitors than low ranked websites thus making much more money on their website advertisements. If your website is ranking within the top 3 on Google’s result page on a popular search term, you will to 98% certainty be able to make money of your website. To optimize your website for this scenario is what SEO is all about. Improve various aspects of your site, rank high in Google, get more visitors and earn money on online advertisements/affiliate marketing. This is what you should do:

Get backlinks

According to the mythical algorithm of Google’s search engine links from other websites to yours is vital in order to rank high. The more powerful and already high ranking sites link to your site, the better. In Google’s eyes it adds credibility to your site. If those links are linked according to popular keywords in your segment it will boost your site. For example, you’re running a website about major league baseball and you manage to get a link that says major league baseball from MLB.com (the official site of major league baseball). According to Google this is like MLB.com is vouching for your site.

Getting good solid links to your site will definitely increase your rankings. How you get those links is SEO territory. Either you focus on white hat SEO; improving your content so that people hopefully voluntarily will link to your site. Other ways include making deals and exchanging links for content or money. This is not Google approved and is therefore called black hat SEO. The best way is always to create a website that in one way or another stands out and offer visitors something unique.

Choose keywords to optimize for

Ask yourself the question what keywords you want your website to rank high for? Use keyword software like Wordtracker or KeywordDiscovery to find out which keywords are mostly searched one at the moment. Another option is focusing on keyword phrases, often many keywords in one phrase or sentence, based on the fact that people no longer search on Google with single keywords like “baseball” but try to specify their search by using word combinations like “find game in major league baseball”

If you master these two elements of SEO you are well on you way and will see a difference in your affiliate earnings. But if you discard SEO as yet another voodoo scam of the 21st century your affiliate business will suffer. SEO is your only ticket to a successful career in online marketing. We suggest you get o board!

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Keyword Research - SEO Management Step One

June 7, 2008 by Wayne  
Filed under SEO

by Terry Stanfield

Keyword research is a discipline embraced and used in SEO management by experts to allow them to determine which search terms people are searching on in the search engines. At its simplest level, this research is about studying the phrases that work for your audience and it is a real art. It is one of the most effective ways to identify niche markets that others have failed to recognize. Keyword research is very important so that the content of the pages are more attractive as much for the users as for the robots. Keyword research is not an exact science and shouldn't be discussed like it is.

I like to focus on finding long tailed keyword phrases that have a significant number of monthly searches for that exact term with 5,000 to 300,000 competing websites. Long tailed keywords, are multi-word keyword phrases. Most folks searching with a one or two keyword are just "browsing". Most people who use long tail keywords know what they want. Remember, you want to focus each page on 2-3 keyword phrase.

There are many free keyword research tools online. Most SEO software tools include these tools as well. Google, Yahoo and other search engines have free tools also. You want a tool that will give you the number of daily or monthly searches and competing web pages. There are even sites like "spyFu.com" that will let you see which terms your competitors are using.

How many keywords you have in an article is known as keyword density. Your keyword density should be anywhere from 3% to 7%. For example, if you were to write a 100 word article you would need to write the keyword in 7 times to achieve a 7% keyword density. For a 500-word article you would need to use your keyword 15 times to get a 5% density. I use a tool called "Content Composer" that does a fantastic job of keeping me on track.

Keyword research can be defined as choosing the words, which describe your product or service as, seen from the viewpoint of your target market is the most important step in the SEO Management process.

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