Direct Marketing: Strategy, Planning, Execution

Product DescriptionThe “direct marketing strategist, has reorganized its classicreference with a wealth of proven strategies for direct mail l ‘& # XE2, the Internet age. This awaited edition adds in informació n in depth on the profitable use of the Internet for direct sales as well as coverage of asincreased alternative media, infomercials, telemarketing and database marketing …. M & # XE1; s info>>

Direct Marketing: Strategy, Planning, Execution