SEO- From penguin to Fred update

Categories Digital Marketing

Search engine optimisation which is precisely known as SEO to us, is one of the most demanding business backgrounds today. So, you want to start  your start-up business online? SEO is the solution. Do you want to earn from your blogs? SEO is the solution. And that’s the moral of the story. Anything that gives us the opportunity to earn more money is the best thing for us.


SEO is indeed of the most wanted, popular and ‘should be known’ thing today. It has become so important that every marketing expert must know about SEO. Anyway, coming to the main point of the blog, do we all know enough about SEO and its update stories? So, here is all about SEO from Penguin to Fred.


Everything about Google SEO updates

Do you know Google came up with all these SEO updates to eliminate the scams and fraudsters! Google algorithm which helps your website to get ranked on his search engine is actually the system by which only genuine and qualified websites are ranked. These updates are made to rule out websites which uses unrelated keywords, spam blogs and duplicate contents.


From the age of Penguin updates

Google has a track record of changing and updating their algorithm more than 500 to 600 times every year. Most of the changes are minor but remember those Google Penguin and Google Panda updates? How huge were they! Those updates suddenly ranked down many leading websites due to poor keyword phrasing.


  • Google SEO penguin updates were announced in September 2016 after two years of anonymous talking about Google algorithm updates. Results? Of course, the results were immense. Ask any search marketers how it affected their business and they will explain to you how they managed to keep up with Google.
  • Initially, the changes were minor and could have been overlooked but soon as Penguin 4.0 rolled out, the search marketers and executives had some sleepless nights.
  • Penguin 4.0 was baked into the core algorithm of Google search engine. Soon it started devaluing the bad links over the penalized This evaluation leads to some serious drawbacks for websites who depended on links.
  • Penguin 4.0 second phase was released somewhere after the time when algorithm temperature of Phase 1 penguin 4.0 reached to almost 113 degrees.


Penguin 4.0 phase 2 made SEO marketers rethink about their own knowledge. Though it wasn’t confirmed whether it was a new update or a continuation of Penguin 4.0, experts named it as phase 2 penguin 4.0

Google Algorithm Updates 2017

Let’s come to 2017 now!


So, Google has already announced that they won’t update the public about new updates and changes

to Google algorithm any further since they keep on updating the algorithm almost every day. But recently, SEO market went down again with the new entry of another update in Google core algorithm. This new update is sarcastically named as ‘Fred’.


Google hasn’t confirmed the update yet, but eyeing the sudden drop in ranking, it’s quite evident that this is what Mr. Fred is doing. According to the Fred update, it’s running after the poor keyword websites and thus arranging the ranking according to the keyword power.


Leave a Reply

Your email address will not be published. Required fields are marked *