Ever since the birth of Google Algorithm, links has always been the core authority of SEO ranking in Google. The two main factors that decide that ranking of your website are, firstly the link building authority and secondly the content development of the website. However, among the two links building factor is often called as the #1 ranking factors of Google authority.
We all know that Google, in the past few years has changed a lot in its Google authority, like the SERP layout, Google algorithm for search engine optimization, a searching mechanism in Google, offering advanced voice search mechanism and so on. With all these advancement and changes, the one thing that has always been constant is the link building authority of Google authority. Still today, it is regarded as the most reliable and trustful ranking factor by Google. How and why those we will discuss here.
- Creates a trust factor for Google:
It is true that links are still core authority in Google Algorithm because it creates an impulsive trust factor for the website. When link building of your website is strong, there are higher chances that Google will notice your website and will improve the ranking of your website but only if your website has a relevant content strategy. When your website will gain the authority of Google through link building it will automatically be trusted by Google for further process and development.
- Extending the complexity period to some extent
Consistently, over some past years, we have seen that Google has the part down hard on such rank controllers, first by rebuking the most offensive blameworthy gatherings by boycotting or rebuffing anyone appreciating a known association arrange. Starting there, they continued ahead to more subtle changes that basically refined the systems Google’s Algorithm used earlier to evaluate join based power regardless. A champion among the most basic headways was the real time Google Penguin. It redesigned the whole quality benchmarks that Google has earlier set for associations. Using more pushed judgments, Google could now make sense of if an association appeared to be “trademark” or “manipulative,” convincing outsider referencing systems to move while not by any extent of the creative energy redesigning the vital thought behind Page Rank.
Current scenario of present day Web:
Observing the current scenario of present day web, it is evident why links are still the core authority of Google’s Algorithm. Third party influence is a major factor of present day Web scenario. Quality provided to the clients is also a major factor today. And that’s why third party influence is now available in two distinct ways: join fascination and external manual link building.
Join fascination is the best way of making and advancing all the crucial substances of the web. Join fascination never promotes a connection unless the third party itself authorities for a connection. But in the case of external manual link building, it won’t bring back any sort of connection to the website unless the link is able to pass an article surely.